Invest in a Greener Earth with Love! Eastern Home Shopping Network's "Empty Bottle Recycling Program" responds to Earth Day 2022.

▲Natural Beauty responds to Earth Day 2022 with the "Empty Bottle Recycling Program."

The stock market and real estate market are constantly discussed topics. How to make the most out of every dollar has become a prominent investment principle. Even topics like living beautifully and maintaining good health have become popular investment discussions, because "loving yourself is the best investment!" However, did you know that the most worthwhile investment target is actually the "Earth" we live in every day?
Every year on April 22nd, we celebrate "Earth Day." Natural Beauty responds to the theme of Earth Day 2022, "Investing in Our Planet," by introducing the special "EARTH DAY‧THANK YOU EVENT: Skincare Empty Bottle Recycling Program." This program encourages you to no longer casually discard the empty bottles and containers in your home after use. By properly recycling them, you can contribute to higher environmental benefits and show love to yourself and the Earth.

The matters of the Earth concern all of humanity! Earth Day 2022 theme: Investing in Our Earth.
World Earth Day traces back to April 22, 1970, when it originated as an event on American campuses. It is celebrated at the moment of the spring equinox when the sun shines directly on the North and South Poles, symbolizing equality and harmonious coexistence worldwide. This event marked the world's first large-scale environmental movement and rapidly garnered the enthusiastic participation of 20 million people. Over the past half-century, Earth Day has been celebrated uninterrupted, with over 100 countries joining in the response. Each year, goals are set based on the current era to awaken public awareness of loving the Earth and promoting green sustainability.
For instance, in the year following the outbreak of the pandemic, the theme of Earth Day 2021 was "Restore Our Earth," urging people to consider how to reduce harm to the planet and improve our environment. This year, in 2022, the theme for Earth Day is "Invest in Our Planet," calling on everyone to create a green economy and implement sustainable business models as the post-pandemic economy gradually recovers, striving to build a better future.

Protecting the Earth together! Natural Beauty is committed to all the issues that concern women.
With a presence in the global beauty and skincare industry for over half a century, Eastern Natural Beauty continues to meet the evolving preferences of women across different generations. We continuously develop various series of high-performance skincare products, garnering a wealth of positive reputation. From the past focus on basic hydration, acne control, brightening, and anti-aging, to the more recent attention on sensitive skin care issues, we constantly strive to present innovative scientific solutions that meet women's desires and aspirations for beauty.

Observing that modern women not only have the ability to shine in various fields but also actively engage in concerns about environmental protection, ecology, climate, and other aspects of the Earth's future, Eastern Natural Beauty has joined the ranks of Earth guardians. We consider all the issues that women care about as essential areas where our brand must make every effort. Particularly during the month of Earth Day in April, we organize the "EARTH DAY‧THANK YOU EVENT: Skincare Empty Bottle Recycling Program." This initiative aims to raise awareness among beauty-conscious consumers that the bottles they use daily can easily contribute to the benefit of the Earth through small acts of recycling. By participating, they not only receive shopping rewards but also find gentle and effective skincare products that are suitable for their skin needs. Let's start with the simplest everyday actions, such as not wasting and recycling, to show love for the Earth.